This referral came to us with a concept for an ice cream and burger restaurant that could be franchised. The client requested our team’s input for a modern spin on an old-fashioned dairy mart concept. Our team provided both an exterior and interior design, as well as branding design. The presence of the business starts with an eye-catching building adorned with bold, scored color blocks, straws-like columns, large windows and a drive through window encased in a protruding ice cream truck graphic. The interior is a fun and inviting collection of Ice cream and burger pop-art slogans and graphics, colorful tile, pendants referencing ice cream tubs, and a repetition of the ice cream truck graphic.
Location: Greensboro, NC